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_{Posted in Fashion / Fashion advertising / Fashion blog / Fashion pictures}

From the Old Spice guy to Dos Equis’ ‘most interesting man in the world’, advertising your brand via a fictional male lead is a popular tactic. But not necessarily a new one.

Aside from being brilliant inspiration – for boys and girls – come the next time you feel like channeling a dapper 1920s style look, these campaign images for New York’s Cluett Peabody & Company are a great example of what a successful clothing campaign looked like in the early part of the 20th century. From 1907 to 1931, the brand ran hundreds of adverts featuring the fictional “Arrow Collar Man” – named not for one single character but a generic term given to the male protagonists of the adverts as illustrated by J. C Leyendecker.

How successful was Arrow Collar Man as a campaign? Very, if you count that – in a time long before the advent of the Internet meme – Arrow Collar man became an icon in his own right. It’s reported that by the 1920s he received more fan mail than Rudolph Valentino or any other male film star of the day, with approximately seventeen thousand love letters arriving a week to the brand’s corporate headquarters.

Article continues. To read it in full visit ‘What a successful ad campaign looked like in the ’20s‘ at Fashionising.com »

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_{Tagged: Cluett Peabody & Co illustration J C Leyendecker vintage}

_{Posted in Fashion / Fashion blog / Fashion photo shoots / Fashion pictures}

When we posted Igor Oussenko’s shoot for Bambi, we mentioned there was a video to go with it. Well here it is. The video doesn’t just capture the behind-the-scenes workings of the shoot, but also captures the movement of the wind in silk, Natalya Rassadnikova poses, and the beautiful plays of light.

Article continues. To read it in full visit ‘Behind the scenes for Bambi: weekend watch‘ at Fashionising.com »

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_{Tagged: Bambi Magazine Igor Oussenko Natalya Rassadnikova NSFW}

_{Posted in Fashion / Fashion blog / Fashion industry / Topical fashion discussions}

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Article continues. To read it in full visit ‘Fashgasm 11.8.2012‘ at Fashionising.com »

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_{Posted in Fashion / Fashion blog / Fashion photo shoots / Fashion pictures}

Black and white and backed by smokey jazz is this video from behind the scenes of Vincent Peters’ shoot for Vogue Italia’s August 2012 issue. It captures Sophie Sumner’s transformation from modern-day model to Jean Harlow-esque starlet.

Article continues. To read it in full visit ‘Cassic transformations: weekend watch‘ at Fashionising.com »

_{Tagged: Sophie Sumner Vincent Peters Vogue Italia}

_{Posted in Fashion / Fashion advertising / Fashion blog / Fashion pictures}

It’s not unusual for campaigns to play to a Sapphic angle. Angelo Marani’s fall 2012 campaign does it with two models, one clothed and one naked, the former being showered with the affections of the latter. While often such a theme comes steeped in androgynous styling, Marani’s imagery only hints at it in the contrast between the strict hair and poses of one model and the ultimate femininity of the other.

Article continues. To read it in full visit ‘Making of Angelo Marani’s Sapphic campaign: weekend watch‘ at Fashionising.com »

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_{Tagged: Angelo Marani Manon Pieto Miles Aldridge Nicole Neal}

_{Posted in Fashion / Copenhagen fashion week / Fashion blog / Fashion pictures / Runway & fashion show pictures}

Tabernacle Twins’s spring / summer 2013 runway show was unveiled on one of the many catwalks of Copenhagen fashion week (CFW) and Fashionising.com was there to capture each look.

Article continues. To read it in full visit ‘Tabernacle Twins Spring / Summer 2013‘ at Fashionising.com »

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_{Posted in Fashion / Copenhagen fashion week / Fashion blog / Fashion pictures / Runway & fashion show pictures}

Soulland’s spring / summer 2013 runway show was unveiled on one of the many catwalks of Copenhagen fashion week (CFW) and Fashionising.com was there to capture each look.

Article continues. To read it in full visit ‘Soulland Spring / Summer 2013 men’s‘ at Fashionising.com »

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_{Posted in Fashion / Copenhagen fashion week / Fashion blog / Fashion pictures / Runway & fashion show pictures}

Johanna Pihl’s spring / summer 2013 runway show was unveiled on one of the many catwalks of Copenhagen fashion week (CFW) and Fashionising.com was there to capture each look.

Article continues. To read it in full visit ‘Johanna Pihl Spring / Summer 2013‘ at Fashionising.com »

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_{Posted in Fashion / Copenhagen fashion week / Fashion blog / Fashion pictures / Runway & fashion show pictures}

Barbara i Gongini’s spring / summer 2013 runway show was unveiled on one of the many catwalks of Copenhagen fashion week (CFW) and Fashionising.com was there to capture each look.

Article continues. To read it in full visit ‘Barbara i Gongini Spring / Summer 2013‘ at Fashionising.com »

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